Win with sportball

our playbook - your story

Sportball Franchise

Welcome to our new brand, launching to customers in March 2024!

Own a Sportball Franchise

Help us create a generation of healthy, active people through the power of play.

Transform Lives

You have the power to shape the future of your community by helping kids get active.

Write Your Own Story

Be your own boss, take control of your future, and break free from the standard 9-5 routine.

Create a Legacy

Leave a mark on your community and make a positive difference in the world.

What is Sportball

What is Sportball

50,000+

participants per year

USA Canada Singapore Flags

3 countries

25+ Years

in business

Welcome to Sportball, where our motto is Fun with Purpose, and where owning a franchise means fostering a love of sports in young children. Rooted in our research-backed methodology, Sportball programs help kids aged 16 months to 12 years old master the fundamentals of movement and gain a sense of confidence both on and off the field. Our mission: to shape a generation of healthy individuals who find joy in movement.

As a Sportball franchisee, you’ll lead and grow a successful business while fostering a vibrant community. Not to mention, you’ll get to play sports for a living!
Active living and loving what you do is what Sportball is all about. What started with just three children and a single location has now grown to 900+ locations globally. In fact, we were one of the first companies to offer developmentally appropriate, non-competitive sports training to children 12 and under.

This is an opportunity to be a part of something above and beyond a typical sports enrichment franchise. Because Sportball is so much more than just a company – it’s a movement.

A Big Market

Youth sports is a vast and growing market in North America. Surging to $37.5B USD in 2022, it’s projected to continue its trajectory to become a $69.4B USD market by 2030 with an impressive compound annual growth rate (GAGR) of 9.2%.

Source: statista.com

$883

Average annual spending in youth sports per child

50 Million+

Number of children aged 0-12 in North America

Number of Children at Sportball

Over 63%

Youth sport participation rate projected for the region

The Sportball Opportunity

5 reasons to invest in a Sportball franchise

As a Sportball franchisee, you’re a catalyst for positive change in kid’s lives. This isn’t a restaurant, gutter cleaning, or waste removal franchise. This is an opportunity to help children learn life skills through sport. If our kids are the future, what could be better than investing in them?

Investing in a Sportball franchise means benefiting from a respected name in the sports enrichment industry. All resources including training, marketing, operational tools, and technology have been designed by subject matter experts with one goal in mind: your success as a franchise partner. Combine those resources with a reputation that spans almost three decades, and you’re well positioned to succeed.


With a Sportball franchise, you’re not starting a business on your own – you have a team with a proven track record in your corner coaching you every step of the way.

With an estimated initial investment range of $62,200-$81,000, a Sportball franchise stands out as a low-cost investment with high-return potential. This accessible investment range is incredibly competitive against other investment opportunities, enabling franchise partners to benefit from favorable unit economics.


Lower start-up costs pave the way for faster ramp-up time, which allows franchisees to potentially break even on their investment faster than they might on other franchise opportunities.

Our business model was strategically designed to maximize potential scalability, which is what makes this opportunity so exciting for prospective franchisees. Whereas other franchise concepts might require capital investment to open additional locations, Sportball offers almost limitless potential to expand.


Our unique scalability lies in the opportunity to grow your team of coaches, provide more programs in your community, and instill a love for movement to more children. Very few barriers exist that could limit your potential for growth.

One of the biggest reasons to invest in a Sportball franchise is the rapid growth of the youth sports market. With a renewed emphasis on physical activity and its positive impact on childhood mental health, development, and overall wellbeing, the demand for quality youth sports programs is skyrocketing. According to recent statistics, the youth sports market has surged to over $37.5 billion USD, with a compound annual growth rate (CAGR) of 9.2%.

Hear from our franchisees

The Sportball Life

Get a sneak peek on what life looks like as a Sportball Franchise Partner!

Business Model

Sportball boasts a resilient business model with a 30-year track record of success. The model has weathered economic downturns and even a pandemic, emerging stronger each time.

Our deep understanding of how kids learn is what sets us apart. We’re not just a sports company; we’re a kids company first. Our programs are designed to foster holistic child development through sports, which helps us stand out from the competition. This is a key strength that will help you win over the market every time.

Our programs are strategically designed. Working with leading research institutions like the University of Toronto and The Children’s Hospital of Eastern Ontario, we’ve developed our sports curriculum to help children find joy in movement while building intrapersonal and interpersonal skills. Each activity in a class is carefully chosen as they are the building blocks that create physical literacy and social development in children.

Instead of focusing on one popular sport, Sportball is the only one in the market that incorporates eight different sports including football, baseball, soccer and basketball. This gives parents the flexibility to offer their kids a variety of activities and decide what works best for them.


Amidst a rising trend where parents are seeking positive environments for their children, our inclusive, non-competitive method stands out. Our only focus is to help children fall in love with a sport.

Our time-tested, best-in-class coach certification process allows our coaches to grow within the business. It also makes it easy to attract and develop top talent for your business. Our certification program ensures coaches are always growing themselves, staying up to date on the latest in childhood development and movement fundamentals.

The Sportball Business Model

A growing body of research shows that intense early specialization in a single sport increases the risk of injury, burnout and depression (in children)

– The Times Magazine

By the Numbers

Small, but mighty, our brand is growing to become the next big thing!
Source: 2023 Sportball FDD

0
Average gross sales in 2023
+ 0 %
Change in average gross sales from '22 to '23

Investment

Becoming a franchisee is a big commitment, but the reward is worth it. Our proven playbooks will help you start and run your business with confidence.

Leave a request to receive more information on what start-up and ongoing costs you can expect as a franchisee.

Total Estimated Start-Up Cost

We estimate the start-up cost between
$62,200 - $81,000

This covers your cost to start the business, a few examples are:

Ongoing Fees

You can expect an 8% royalty fee and a 2% ad fund fee on gross sales as ongoing fees once you are a franchisee.

What we're looking for

The ideal Sportball franchisee aspires to:

Transform Lives

Write Your Own Story

Build a Legacy

Here are a few attributes that define what we are looking for in our franchisees

Are you an entrepreneur with a passion for winning?

Do you dream of leaving a positive mark in this world?

Can you be a community leader and a community  advocate?

Positive Impact on Lives

Are you driven to make a positive impact on children’s lives?

Do you have a background in either early childhood education, business, sports or physical literacy training?

Learning and Coaching

Do you love to learn and coach?

Reach out to see if you’re a good fit for Sportball

Training & Support

Meet Your Growth Coach

Every prospective franchisee is paired with an experienced Growth Coach to helping get things started. Growth Coaches are seasoned operators that have run their own operation. Their experience is only exceeded by their passion for Sportball and the impact that our programs can make on a community.

Alyssa Villalon

Alyssa Villalon is a dynamic leader whose passion for sports is only matched by her dedication to mentoring young Sportballers!

Start Your Journey

We understand this is a big decision. As a prospective franchisee partner, you’ll have all the support you need throughout the process. Your Growth Coach will be by your side from day one on to ensure this is a great fit both ways.

Sportball Introduction

Watch our discovery video. You will also book a call with our growth coach and will have an opportunity to discuss the initial mutual fit.

Growth Overview

If we agree to proceed, you’ll continue to work with your Growth Coach to understand your market.

Operations & Technology

We help you understand our operations and technology infrastructure.

Finance & Validation

At this stage, we’ll get into the numbers.

Regulatory Requirements

We’ll help you understand the regulatory framework and process.

Discovery Day

If you proceed to the next stage, you can visit a Sportball business in action.

Welcome to the Team

A franchise agreement will be sent to you for your signature. Even though this is the end of the process, its just the start of your story!

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. We will not offer you a franchise unless we have complied with applicable pre-sale registration and disclosure documents in your state. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. Within the U.S.A., we offer franchises solely by means of our Franchise Disclosure Document (FDD). There are also countries outside the U.S.A. that have laws governing the offer and sale of franchises. If you are a resident of one of these states or countries, we will not offer you a franchise unless and until we have complied with pre-sale registration and disclosure requirements that apply in your jurisdiction.

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