As CEO of Sportball, I understand the concern and share parts of it.

I also think the current conversation is missing something important. Youth sports
should not be allergic to private equity. If we want to have a serious conversation about
the future of youth sports, we need to start with the fact that youth sports needs capital.
When something becomes more expensive, it’s usually a demand and supply issue.
Customers ask for more, and if suppliers can’t keep up – the price goes up, and
accessibility goes down. These suppliers need capital to grow. They just can’t rely on
the internal profit that they generate. They need capital injections to rise to meet the
demand.

As providers of youth sports programs, it’s up to us to provide sport experiences that put
kids first. We need the right culture, coaches, volunteers, programing and environment
for kids to learn at their best – but we also need the right capital.

Without capital, we can’t invest in the fields, rinks, gyms and coaches required to make
sports great. Without these investments, we risk leaving kids behind.

I’m here to say that the issue isn’t private equity vs. no private equity. The real issue is
good owners versus bad owners. Getting those two issues confused would limit capital
to the youth enrichment world and in turn, compound the accessibility problem.

Private equity firms function by gathering money from investors (Limited Partners, or
LPs). Small private equity firms gather $50M, and large ones can gather in the billions.
They get that money by making promises to their investors, such as a rate of return (like
20% – 30% a year) within a certain timeframe (like 5 – 10 years).

To generate those returns in this timeframe, private equity firms have to be aggressive
in how they operate a business.

Good private equity looks like investments in systems and people to grow a business
over the long term. Bad private equity looks like increasing prices without improving the
quality of the offering. Good private equity is a capital injection to boost hiring to meet

demand. Bad private equity is a roll up – combining several acquisitions into one large
business, because bigger businesses are worth more than smaller ones.

A lot of these practices should not be welcome in the youth sports industry, but cutting
all private equity risks throwing the baby out with the bath water.

We can’t respond by treating all private capital as predatory. Youth sports organizations
need money to grow and capital to invest in coaches, improve programming, build
better systems, support local operators, develop technology, expand into new
communities and make the day-to-day business sustainable. Passion matters, but
passion alone does not pay for insurance, staff, training, equipment, rent, software or
facilities.

If the goal is to help more kids get into and stay in sport, money is part of the equation.
The question is whether that money is being used to create value or extract it.
At Sportball, we look at capital through two lenses: time horizon and behavior. Sportball
is owned by Good Capital Partners, but our model is not built around a fixed exit clock.
My business partner and I own the majority of the company (we put up the money
personally), and we do not have a timeline forcing us to sell. For us, the private equity
model was a great way to get likeminded folks involved in a business that we care
deeply about.

That matters. When we bought Sportball, our first question was not, “How quickly can
we extract more from this business?” It was, “What does this business need to become
stronger over the long term?”

The answer was investment: in systems, technology, franchise development and the
brand. Those decisions were not made to create a quick bump in profit. They were
made to improve the experience for families, franchise partners, coaches, employees
and kids.

A short-term owner might look for ways to raise prices, change terms or take more from
customers for the same value. That is not our approach. If families pay more, they
should receive more. They should come back because the experience is better, not
because we found a more efficient way to charge them.

The same applies to franchise partners. A youth sports business is only as strong as the
people delivering the experience on the ground. If franchisees are not supported, if
coaches are not prepared, and if local operators cannot build sustainable businesses,
the kids ultimately feel it.

That is why I do not believe profit is the enemy of purpose. Without profit, leaders spend
all their time worrying about survival. How do we pay staff, support our families, keep
the lights on and make the model work?

With profit, a business has the stability to focus on doing good work. It can invest that
profit into better training, systems and experiences. It can serve its community more
consistently and make decisions from a place of strength rather than desperation.
Of course, profit cannot be the only goal. In youth sports, it should never be the first
goal.

My model has always been that a CEO is responsible to customers, franchisees,
employees and shareholders – in that order. If we take care of the first three, the
shareholders will be taken care of naturally. If we do not create more value for families,
franchise partners and employees, then we do not deserve to be more profitable.
That is the standard I believe youth sports should use when evaluating any owner,
whether that owner is private equity-backed, founder-led, nonprofit, public or anything
else.

Are they improving the experience for kids, expanding access, supporting coaches and
local operators, creating more value before asking families to pay more, thinking long
term and treating shareholders as the outcome of good work, not the only audience that
matters?

Those are the questions that matter.

The Let Kids Play Act is part of an important conversation, and I agree that youth sports
needs protection from predatory practices, but we should be careful not to confuse
responsible investment with exploitation. If policy limits bad actors, that is a good thing.
If it cuts off responsible capital that could help more kids participate, that is an
unintended consequence worth taking seriously.

Responsible capital can help youth sports grow and support better systems, stronger
franchisees, more sustainable businesses and better experiences for kids, but only if
owners are held to the right standard.

The question youth sports should be asking is not simply, “Is private equity involved?”
The better question is: “Are kids, families, coaches and communities better off because
this owner is here?”

-Op ed by Quinten Griffiths, Sportball CEO for Youth Sports Business Report. Full article here: https://youthsportsbusinessreport.com/youth-sports-needs-capital-good-private-equity-is-part-of-the-solution/

The post Youth Sports Needs Capital. Good Private Equity is Part of the Solution. appeared first on .

• Soccer continues to lead as one of the most popular sports for children, creating exciting opportunities for entrepreneurs looking to invest in a youth sports business.
• A kids soccer franchise allows you to combine your passion for sports and community impact with a proven business model designed to help children develop confidence, physical literacy, and a lifelong love of movement.
• Sportball gives children all the benefits of a soccer program with a unique multi-sport approach, think variety over single-sport exposure and building stronger athletes with better long-term outcomes. Its proven franchise model makes it a strong option for those looking to own a kids soccer franchise.
• Learn the benefits of owning a kids soccer franchise, investment requirements, training and support, and if it’s the right choice for you.

Soccer remains one of the most popular youth sports in North America, with millions of children participating every year. If you’re looking to combine a passion for sports with a business opportunity that changes lives, owning a kids sports franchise can offer that opportunity. If you want to make the greatest difference in the lives of children in your community, that may look like a multi-sport franchise, like Sportball, instead of strictly soccer programming. 

The youth sports industry continues to expand as parents increasingly seek structured activities that help their children develop athleticism, confidence, social skills, and healthy habits. A well-established franchise model allows business owners to enter this growing market with the support, systems, and brand recognition needed to build a successful operation.

In this guide, we’ll explore owning a kids soccer franchise, the benefits of multi-sport vs strictly soccer approaches, investment considerations, franchisee requirements, training and support, and the steps involved in launching your own youth sports business.

Benefits of a Kids Soccer Franchise

Starting any business from scratch comes with risk. A franchise model helps reduce many of the common challenges by providing a proven framework for success.

A Proven Business Model

One of the biggest advantages of owning a kids soccer franchise is access to established systems and processes. Rather than developing programming, marketing strategies, operational procedures, and brand awareness from the ground up, franchisees benefit from a tested business model that has already demonstrated success.

This allows owners to focus their energy on growing their local business while leveraging proven best practices.

Positive Community Impact

Many business owners are motivated by more than financial success. A youth sports franchise offers the opportunity to make a meaningful difference in the lives of children and families.

By providing engaging soccer programs that encourage a lifelong love of movement, franchise owners help children develop valuable life skills while promoting healthy lifestyles within their communities. At Sportball, programming goes beyond soccer, giving children the best leg up in the lifelong love of sports. 

Growing Demand for Children’s Programs

Parents continue to prioritize extracurricular activities that support both physical and social development. Soccer programs remain particularly in demand due to the popularity of the sport. 

As communities continue to grow, demand for high-quality children’s sports programs remains strong, creating ongoing opportunities for enrollment and expansion.

Flexible and Scalable Growth

Many youth sports franchises offer flexibility that appeals to entrepreneurs seeking greater control over their schedules. Franchise owners can often scale operations by adding coaches, expanding territories, increasing program offerings, and developing partnerships with schools and community organizations.

This scalability creates opportunities for sustainable long-term growth. Some youth soccer franchises, like Sportball, offer the ability to operate without a brick-and-mortar location, furthering your ROI and lowering your barriers to entry. 

The Non-Competitive Franchise Model Explained

While traditional soccer leagues or development programs often focus on competition, standings, and performance outcomes, successful youth sports franchises such as Sportball take a different approach. Driven by data and built to spark a lifelong love for staying active, Sportball offers soccer programming through a multi-sport lens. 

Building Skills Through Play

For younger children, particularly toddlers and preschoolers, the primary goal is not competition. Instead, non-competitive fun-first programs focus on developing fundamental movement skills, coordination, confidence, and a love of physical activity.

Children learn through structured play, engaging games, and age-appropriate activities designed to keep them active and excited about participation. 

Why Parents Love the Approach

Parents of young children often prefer programs that emphasize personal growth rather than competitive pressure. A non-competitive environment allows children to develop at their own pace while building self-confidence and positive associations with sports.

Unlike a typical soccer franchise, at Sportball, young children are exposed to a wide variety of sports including: soccer, baseball, basketball, football, tennis, volleyball, hockey and golf (and often other sports such as cricket, lacrosse and/or pickleball in select regional markets). This approach helps keep aspiring little athletes engaged in class and excited to come back each week while helping children build a variety of different movement patterns that supports their physical development. 

A Unique Position in the Market

Traditional soccer organizations typically cater to competitive athletes. A non-competitive, developmental approach allows franchise owners to serve an audience of younger children and families looking for introductory sports experiences, or following the results of recent studies proving the best way to start kids in sports. 

This distinct positioning helps differentiate the business from local leagues and competitive clubs.

Understanding the Initial Investment

Before investing in a kids soccer franchise, it’s important to understand the costs involved.

Franchise Fees

The franchise fee typically provides access to:

• Brand licensing
• Initial training programs
• Operational systems
• Curriculum and programming
• Marketing resources
• Technology platforms

These resources help franchisees launch with confidence and consistency.

Startup Costs

Additional startup expenses may include:

• Sports equipment and supplies
• Insurance coverage
• Marketing 
• Business registration fees
• Technology and software systems
• Staff recruitment and training

The exact investment will vary depending on territory size and local market conditions.

Ongoing Fees

Most franchise systems charge ongoing royalty fees that support:

• Continued brand development
• Marketing initiatives
• Operational support
• Curriculum updates
• Technology enhancements

These fees help ensure franchisees continue to receive valuable support as their businesses grow.

Franchisee Requirements and Qualifications

Successful franchise owners come from a variety of professional backgrounds.

Passion for Children and Community

The most important quality is often a genuine passion for helping children succeed. Owners who enjoy building relationships with families, schools, and community organizations are often well-positioned for success. 

Financial Readiness

Franchise opportunities typically require franchisees to meet minimum financial qualifications, which may include:

• Liquid capital requirements
• Net worth requirements
• Access to business funding if needed

These requirements help ensure owners can successfully launch and grow their businesses.

Experience Isn’t Always Required

Many prospective franchisees assume they need coaching experience or a background in sports.

In reality, many successful owners come from corporate, sales, education, healthcare, or entrepreneurial backgrounds. Strong leadership, communication skills, and a willingness to follow proven systems are often more important than previous coaching experience. You can take a closer look at kids soccer franchise owners in this series. 

Comprehensive Franchise Training and Support

One of the biggest benefits of joining an established franchise network is the support provided throughout the business journey.

Initial Training

Comprehensive onboarding typically covers:

• Curriculum delivery
• Business operations
• Customer service
• Staff management
• Marketing strategies
• Technology platforms

This training helps owners prepare for a successful launch.

Ongoing Support

After opening, franchisees often receive continued support through:

• Marketing campaigns
• Business coaching
• Operational guidance
• Technology assistance
• Performance reviews
• Program updates
• At Sportball, 1:1 support is offered through their Growth Coach

Strength of the Franchise Network

Being part of a franchise community provides valuable opportunities to learn from other owners. Sharing ideas, best practices, and experiences can accelerate growth and problem-solving.

Curriculum and Program Structure

A strong curriculum is at the heart of every successful youth sports business, but not every curriculum is built the same. 

Many children’s sports franchises offer programming for different age ranges. Sportball offers soccer and other sports programming for kids ages 16 months to 12 years old, starting children early and developing their skills as they grow. 

While some programs offer competitive skill based programs, Sportball programs are carefully tailored to each developmental stage, ensuring activities remain engaging, safe, and effective.

It’s important to research what the model offers before making a decision. 

Steps to Owning Your Franchise

If you’re interested in becoming a kids soccer franchise owner, the process is typically straightforward.

1. Submit an Initial Inquiry

The journey usually begins by completing an online inquiry form and speaking with a franchise development representative.

2. Explore the Opportunity

Prospective franchisees learn more about the business model, territory availability, support systems, and investment requirements.

3. Participate in Discovery Calls

The discovery process often includes meetings with the franchise team, opportunities to ask questions, and discussions about business goals.

4. Review the Franchise Disclosure Document (FDD)

Candidates receive the FDD to review important information about the franchise system, fees, obligations, and support structure.

5. Sign the Franchise Agreement

Once both parties determine the opportunity is a good fit, franchisees sign the agreement and begin preparing for launch.

6. Complete Training and Launch

After training is complete, owners begin marketing their programs, establishing partnerships, recruiting coaches, and enrolling families.

Is a Kids Soccer Franchise Right for You?

Owning a kids soccer franchise provides a chance to make a lasting impact on children, families, and communities. By choosing to invest in a non-traditional youth soccer franchise, like Sportball, your return will be tenfold by helping children not only develop a love of movement but stay in sports longer, too. 

With growing demand for youth sports programs, a proven franchise model, comprehensive support, and the opportunity to help children develop confidence and essential life skills, a soccer franchise can be a rewarding path for entrepreneurs seeking both purpose and growth.

If you’re passionate about sports, community involvement, and helping children thrive, exploring a kids soccer franchise could be the first step toward building a successful and meaningful business.

Get started today! 

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American schools have been reducing physical education (PE) for the past two decades. Nearly half of school administrators (44%) reported cutting significant time from PE and recess. The repercussions are evident in the data: only 26% of high school students attend PE five days a week. The requirement for PE drops from 97% of schools in 6th grade to just 43% by 12th grade. By their senior year, fewer than half of students participate in any structured physical activity through their school. Youth sports stepped into that gap. The results have been mixed.

When Specialization In Youth Sports Becomes The Problem

The consequences of early specialization in youth sports are evident in both rising surgery rates and dropout rates. Between 2000 and 2023, the number of Tommy John surgeries among youth baseball players rose by 500%. The market-has-a-retention-problem. Similarly, ACL tears in athletes aged 6 to 18 have increased by 400% over the past two decades. Additionally, stress fractures among young athletes have surged by 56% since 2010. These injuries are primarily due to overuse, with kids engaging in too much of one sport too early and lacking the physical foundation to support it.

The Youth Sports Market Gap Nobody Named

In previous years, children participated in a variety of sports in low-pressure environments, allowing them ample time to explore their interests. This observation isn’t just nostalgia; it is backed by developmental research. Physical literacy—the essential ability to move confidently across different activities—is developed through diverse experiences and play, rather than through early specialization. This gap in the youth sports experience also presents a business opportunity. The North American youth sports market is currently valued at $37.5 billion, with projections indicating it could reach $69.4 billion by 2030. A significant part of this growth will benefit those who address the retention issue, as the industry is currently losing many young participants before they even reach high school.

What A Different Youth Sports Model Looks Like

Sportball, founded in Toronto in 1995, sees itself as a better alternative to today’s pressure-filled youth sports programs. Catering to children aged 16 months to 12 years, Sportball offers multi-sport programs that include soccer, T-ball, basketball, tennis, volleyball, football, golf, and hockey. The focus is on promoting physical literacy and variety, and on ensuring that youth sports remain genuinely enjoyable. There is no competition, no pressure to specialize, and no single-sport identity imposed starting at a young age.

“We want to help kids build a lifelong love of movement,” said Jason D’Rocha, Vice President of Sportball. “Once they discover the sport they love, they can pursue it with confidence and stay engaged for years to come.”

Sportball operates through schools, community centers, and parks rather than through expensive dedicated facilities. This approach keeps overhead costs low and access more widespread. Currently, Sportball has over 900 locations in four countries, including eight U.S. markets, serving more than 70,000 children each year. The curriculum is designed in alignment with research on the development of cognitive, social, and motor skills.

Alyssa and Mica Villalon of Austin, Texas, joined Sportball in 2005 as coaches at its first U.S. location. They spent seven years learning the model before buying the Austin franchise in 2012. This summer, they opened Sportball San Antonio East, the brand’s fourth Texas franchise, becoming multi-unit operators after two decades of deliberate investment in the business. Their path is instructive: not a fast franchise flip, but a long bet on a mission they understood from the inside before they scaled it. The Villalon story reflects a broader pattern D’Rocha sees across the Sportball network.

“We’re creating opportunities for coaches and entrepreneurs to earn a real living doing what they love,” he said, “building careers that are sustainable and rooted in our purpose.”

Youth Sports Needs A Structural Response

Schools are unlikely to quickly restore their physical education programs, as budget constraints and accountability based on test scores remain persistent issues. Additionally, the competitive culture within youth sports is unlikely to improve on its own without financial incentives. However, families opting out or seeking alternatives are creating significant market demand for programs that focus on developmental science rather than an early emphasis on elite selection.

– Sarah Hernolm, Forbes. Link to article: https://www.forbes.com/sites/sarahhernholm/2026/06/22/the-375-billion-youth-sports-market-has-a-retention-problem/

The post The $37.5 Billion Youth Sports Industry Has A Retention Problem appeared first on .

Serving children from 16 months to 12 years old, Sportball introduces kids to a variety of sports in an age-appropriate environment where the focus is not on scoreboards or early specialization, but on helping children develop through play. The brand now operates across four countries and is accelerating its franchise growth in the United States, as more families look for alternatives to high-pressure youth sports.

Jason D’Rocha, Vice President and Growth Coach at Sportball, has spent more than 20 years with the company. In this Q&A, he discusses Sportball’s mission, its U.S. expansion strategy, what makes the model different and why Sportball offers the perfect intersection of purpose and business for future franchisees.

Franchise Chatter (FC): Jason, can you start by telling us about your background and your role with Sportball?

Jason D’Rocha (JD): I’ve been with Sportball for more than 20 years, so I’ve had the privilege of seeing this brand grow from many different angles. My role today is focused on growth, franchise development and helping owners understand how to bring our model into their communities in a way that is both operationally strong and deeply aligned with our mission.

What has kept me here for two decades is the impact. Sportball is not just about teaching a child how to kick, throw, catch or hit. It’s about helping kids develop confidence, social skills, independence and a positive relationship with physical activity. When you see a child who was hesitant at the beginning of a season start running into class with excitement, that is what makes the work meaningful.

FC: For readers who may be new to the brand, what is Sportball?

JD: Sportball is a multi-sport, youth sports program for children ages 16 months to 12 years. Our programs introduce kids to a variety of sports in a way that is developmentally appropriate, fun and designed to build physical literacy.

The big difference is that we are not trying to rush kids into one sport or put pressure on them to compete before they are ready. We focus on giving children positive early experiences with movement. That includes balance, coordination, timing, teamwork, listening skills, confidence and the ability to try new things without fear of failure.

We like to say we are building healthy, confident kids through “Fun with Purpose.” The fun matters, but every class also has intention behind it.

JD: A lot of youth sports programs are built around competition, specialization and performance. Those things can have a place later in a child’s development, but for young children, the starting point should be joy.

At Sportball, we remove the pressure of scoreboards and standings. We want children to learn skills through play, explore different sports and feel good about being active. If a child’s first experience with sports is stressful, intimidating or overly competitive, there is a good chance they may decide sports are not for them.

Our goal is the opposite. We want kids to associate sports with confidence, friendships, movement, encouragement and fun. When that foundation is strong, they are more likely to stay active as they grow.

We want every kid to walk away from each class feeling successful, so we structure our skills building around that. For the youngest of athletes, that may mean collecting balls and putting them into a bucket. By starting with something small that every single kid can achieve, we’re starting them off with confidence, so they’ll feel ready to try the next skill.

FC: Why is the multi-sport model so important?

JD: Multi-sport exposure gives children a broader foundation. When kids play different sports, they develop a wider range of movement skills. Throwing, catching, kicking, tracking, balancing, running, stopping, starting and changing direction all support long-term athletic development.

It also helps children discover what they enjoy. A three-year-old does not need to be locked into one sport. They need the freedom to explore. One week, they may love soccer. The next week, they may be excited about basketball or t-ball. That variety keeps things fresh and helps kids build confidence across different activities and discover what they enjoy.

We are not trying to produce professional athletes. We are trying to produce kids who love moving, who feel capable in their bodies and who see physical activity as a normal, enjoyable part of life. We want our participants to develop a life-long love of movement.

FC: What problem is Sportball solving for families today?

JD: Families are navigating a youth sports culture that can feel intense very early. Parents are hearing that their child needs to specialize younger, train harder and compete sooner. At the same time, kids are facing more screen time, more sedentary habits and in many cases, more pressure.

Sportball gives families a healthier entry point. We provide a place where kids can move, play, learn and grow without the stress that can come with traditional competitive environments.

For parents, it is also a practical solution. They want their children to be active but they also want the experience to be positive. They want coaches who understand child development, classes that are structured and a program that meets kids where they are. That is where Sportball fits.

FC: Sportball is expanding in the U.S. Why is now the right time for that growth?

JD: The U.S. is a natural fit for Sportball. Youth sports are deeply embedded in American culture, and many children grow up looking up to athletes. At the same time, more parents are recognizing that the traditional model does not work for every child, especially at younger ages.

There is growing demand for programs that help kids build skills and confidence without the pressure of early specialization. Sportball offers that alternative. We are giving families a way for kids to learn, grow and experience the joy of play in a positive environment.

We have already built a strong foundation in Canada and other international markets, and now we see a major opportunity to bring the model to more U.S. communities.

FC: What does the current U.S. footprint look like, and where do you see opportunity?

JD: Sportball already has a presence in several U.S. markets, including areas such as Boston, Brooklyn, Phoenix, Southern California, Austin, Katy, North Houston and San Antonio East. We are still in the early stages of what we believe Sportball can become across the United States.

The opportunity is broad because our model is community-based. Sportball can work in large metro areas, suburban communities and markets where families are looking for high-quality enrichment options for children.

We partner with schools, community centers, recreation facilities and other local organizations, so franchise owners have multiple ways to bring programming to families. That flexibility is a major strength of the model.

FC: What investments has Sportball made to support franchise growth?

JD: Over the past few years, Sportball has made significant investments in the systems behind the brand. That includes a refreshed brand identity, updated training and learning management systems, stronger operational support and technology designed specifically for our business.

One major area is our proprietary registration and business management platform. Many companies rely on third-party software and then have to shape their business around the software. We wanted the opposite. We wanted technology that supports the way Sportball operates.

That gives franchise owners better visibility into registration, scheduling, payments, KPIs, revenue, expenses and overall business performance. For a franchise system, that kind of transparency and structure is incredibly important.

FC: Who is the ideal Sportball franchise owner?

JD: The ideal owner is someone who cares about community impact and is willing to follow a system. They do not necessarily need a sports background. In fact, some of the best owners are not former athletes or coaches. What matters most is that they believe in the mission, value child development and want to build a business that makes a difference.

We look for people who are relationship-driven, organized, coachable and comfortable being active in their local community. A Sportball franchise owner needs to build partnerships, support coaches, connect with families and represent the brand with care.

This is a business, of course, but it is a business with a very human purpose. The right owners understand both sides of that.

FC: What kind of support do franchisees receive?

JD: Franchisees receive support across the major areas of the business, including training, curriculum, operations, marketing, technology and ongoing coaching. We provide the programming framework, lesson structure, brand standards and operational tools that help owners launch and grow. We host quarterly franchise town halls and growth labs about every month to share successes and challenges and continue the development of their businesses.

A big part of our support is helping owners understand how to deliver Sportball consistently while still building strong local relationships. Every market is a little different, but the experience families receive should feel unmistakably like Sportball.

We are also very focused on helping owners understand their numbers. The better visibility they have into their business, the better decisions they can make.

FC: What is your long-term vision for Sportball?

JD: Our vision is to reach more children and help shape a generation that sees movement as joyful, social and part of everyday life. We have a goal of reaching 100,000 children annually by 2028, and U.S. growth is a major part of that.

But the number only matters because of what it represents. Every child who joins a class is an opportunity to build confidence. Every family we serve is an opportunity to create a positive relationship with sports. Every franchise owner we bring into the system is an opportunity to make that impact in another community.

If we do our job well, kids don’t just become better at sports. They become more confident, more resilient and more willing to try. That is the real win.

FC: Where can people learn more about Sportball franchise opportunities?

JD: People can learn more by visiting SportballFranchise.com. We are looking for franchise owners who want to build a meaningful business, serve families and help kids develop a lifelong love of movement.

-Franchise Chatter Team. Link to article: https://www.franchisechatter.com/2026/06/09/sportballs-vp-on-why-fun-first-youth-sports-is-the-antidote-to-early-specialization/

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But what’s the actual return on investment of a youth sports franchise?

A successful youth athletics franchise offers two types of returns:

• Quantitative returns — financial performance, recurring revenue, and long-term scalability
• Qualitative returns — flexibility, community impact, and the opportunity to shape children’s lives through sport

This guide breaks down:

• The growing youth sports market opportunity
• Revenue streams and profitability potential
• Strategies to maximize ROI
• Why Sportball’s franchise model stands apart

What Drives ROI in Youth Sports Franchises?

The youth sports industry has become remarkably resilient. Even during periods of economic uncertainty, 63% of parents continue to prioritize programs that support:

• Physical literacy
• Confidence and social development
• Mental well-being
• Healthy habits
• Screen-free activity

That demand has fueled rapid growth in organized sports programming.

Multi-sport programming in particular has gained momentum as research increasingly supports early athletic diversification over early specialization. Parents are looking for programs that help children build confidence, coordination, and foundational movement skills from an early age. 

That shift aligns directly with Sportball’s approach.

For franchisees, that translates into:

• Wider target demographics
• Strong recurring enrollment potential
• Year-round programming opportunities
• Lower dependency on seasonal competition schedules
• Positive impact on their communities

When speaking with potential franchise partners, the first questions are almost always:

• How much does it cost?
• How much money can I make?

These are important questions, but they require context.

It’s important to recognize that purchasing a franchise is an investment.

A cost is money spent without expectation of return. An investment is designed to generate long-term value and income.

There are two major components to the initial investment.

Franchise Fees vs Working Capital

Franchise Fee

This is the one-time fee paid for the right to operate under the brand and utilize:

• Proprietary curriculum
• Operational systems
• Marketing assets
• Training and support
• Established intellectual property

The franchise fee provides access to a proven business model refined over decades of operation.

Working Capital

Working capital refers to the funds required to launch and stabilize the business during its early stages.

This may include:

• Legal and consulting fees
• Marketing expenses
• Initial payroll
• Equipment
• Insurance
• Technology platforms
• Administrative setup

Unlike traditional brick-and-mortar franchises, many kids sports franchises — including Sportball — can operate with lower overhead because programming is often delivered in community spaces, schools, and facilities like daycares, rather than dedicated brick and mortar locations.

That flexibility can significantly reduce startup costs compared to restaurant or retail franchise models.

Numbers can provide a snapshot of the earning potential within a youth sports franchise system, but long-term success depends heavily on a franchisee’s execution. 

The Multiple Revenue Streams of a Kids Sports Franchise

A strong kids sports franchise business is rarely dependent on a single income source.

Successful franchisees often build layered revenue streams that create stability throughout the year.

Core Programs and Memberships

Recurring registrations form the foundation of most revenue models. These include:

• Weekly classes
• Seasonal offerings
• Private programs
• Birthday parties
• Camps
• Community partnerships

Recurring enrollment creates predictable cash flow – the bread and butter of youth sport franchise models offering positive impact to the community and your cash flow, but it’s not the only source of input:

Camps

Summer camps, spring break programs, and holiday camps can generate substantial incremental revenue while maximizing coach utilization during school breaks.

Birthday Parties and Private Events

Many families seek sports-themed birthday experiences and private group programming. These events typically carry attractive margins because they leverage existing staff and equipment.

School and Community Partnerships

Partnerships with schools, daycares, and community centers can provide reliable enrollment pipelines, lower customer acquisition costs, and stable recurring programming contracts.

Merchandise and Apparel

While not typically a primary revenue driver, branded merchandise can contribute incremental income while strengthening brand visibility within the community.

Why Youth Sports Franchises Differ From Traditional Franchises

Managing Expenses: The Other Side of ROI

Revenue growth is important, but profitability depends on expense management.

Common operating expenses in youth sports franchises include:

• Franchise royalty fees
• Marketing fund contributions
• Payroll and coach compensation
• Insurance
• Scheduling and registration software
• Equipment replacement
• Local marketing initiatives

Models that can operate without large standalone facilities may avoid some of the highest fixed costs associated with traditional sports facilities or gyms.This can improve operational flexibility and reduce financial pressure during slower seasons.

The Qualitative Benefits

The financial upside matters, but many franchisees are equally motivated by the lifestyle and impact ROI. 

Meaningful Community Impact

Few businesses allow owners to positively shape children’s futures every single day. Franchisees become deeply connected to:

• Local families
• Schools
• Community organizations
• Youth development initiatives

That creates a sense of purpose many traditional businesses cannot replicate.

Flexibility and Scalability

Flexible operational structure gives owners the ability to scale strategically over time.

Some franchisees choose to:

• Operate a single territory as a lifestyle business
• Expand into multiple cities
• Build management teams 

The model allows owners to align growth with their personal and financial goals.

A Proven System With Ongoing Support

Entrepreneurship can feel isolating when starting independently.

A franchise network provides:

• Operational guidance
• Marketing support
• Training systems
• Shared best practices
• A collaborative franchise community
• Continued growth support

That support structure can dramatically shorten the learning curve for new business owners.

Understanding the ROI Risks and Challenges

Like any business, youth sports franchises come with challenges.

Seasonality

Enrollment cycles and school calendars can create seasonal fluctuations in demand.

Successful operators plan for:

• Summer camp peaks
• Holiday slowdowns
• Year-round programming diversification

Rising Family Costs

Families are increasingly cost-conscious.

Flexible pricing structures, accessible programming, and strong value propositions become essential for maintaining enrollment growth.

Busy Family Calendars

Families have never been busier. Between work, school, and multitudes of activities to choose from, time is a real limitation for families and can impact a youth sports franchise. 

Successful operators optimize operational calendars and keep their ears open to listen to consumer needs. 

Local Competition

Markets may include:

• Independent sports providers
• Recreation centers
• Specialty academies
• Other franchise concepts

Franchisees who emphasize coaching quality, customer experience, and gold-standard programming are often best positioned to stand out.

Will a Kids Sport Franchise Like Sportball Have a Positive ROI? 

The youth sports market continues to show strong long-term demand driven by parental investment in children’s physical, social, and emotional development. 

Sportball has spent more than three decades building a franchise model designed to help franchisees grow sustainable businesses while making a meaningful impact in their communities. Since 1995, Sportball programs have served more than 70,000 children across Canada, the United States, Singapore, and India. 

But success is not automatic.

The most successful franchisees combine:

1. Strong operational execution
2. Community engagement
3. Smart growth strategies
4. A commitment to delivering exceptional experiences for families
5. Engagement with resources like Sportball’s growth playbooks and coaching 

How do youth sports franchises generate recurring revenue?

Unique Financial Characteristics of Sportball

From an investment and cost perspective there are a few items that make Sportball’s business model unique: 

1. Sportball has a highly variable cost structure.  

The benefits of variable costs are twofold: Sportball can easily scale to meet growing demand and costs are incurred when revenue is generated providing cash to pay expenses. 

2. Sportball is a “capital light” business  

Capital light businesses have relatively low investments in physical property such as real estate, equipment and inventory. The lack of need for brick and mortar is key to maintaining high ROI. 

3. The business can grow quickly without having to invest large amounts of money in new equipment and/or inventory. 

Multi-session recurring registrations can improve customer lifetime value and revenue predictability compared to one-time seasonal programming models. Many youth sports franchises prioritize recurring enrollment models because retaining existing families is often more cost-effective than continuously acquiring new customers. Sportball’s model provides a cash float, which means that operators often receive cash payment for Sportball programs before incurring the cost associated with delivering those programs.The benefit of cash float is received before costs come due, providing money to pay bills. 

4. If properly managed, cash can be used to invest in new growth opportunities. 

The opportunity to scale provides benefits financially, in lifestyle flexibility, and also in the share of your impact.  

Unique Qualitative Impacts of Sportball

Founded in 1995, Sportball is a multi-sport childhood development franchise operating across Canada, the United States, Singapore, and India.

Ultimately, a Sportball franchise offers more than just financial return. It offers the opportunity to build a business that positively shapes children’s lives by:

• making a meaningful impact during critical childhood development years
• delivering research-backed programming parents trust
• becoming a recognized community leader
• building a business around positivity and purpose
• helping increase accessibility to youth sports
• joining a collaborative franchise network
• Impact the live of young adults and coaches
• creating healthier, more active communities

Investing in a youth sports franchise offers financial opportunity and the chance to build a purpose-driven business that creates meaningful impact within your community. 

For entrepreneurs seeking both strong business potential and meaningful personal fulfillment, youth sports represent a unique opportunity to generate financial returns, but also an ROI that extends far beyond the bottom line.

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The Gap in How We Teach Movement

In much of North America, children are introduced to sport by being placed directly into organized games – soccer, basketball, baseball – often with little to no foundational skill development beforehand. We expect them not only to participate, but to keep up, perform and sometimes even compete.

Imagine applying that same approach to reading – handing a child a chapter book on day one of first grade and hoping they succeed. It sounds unreasonable, because it is. In education, this concept is known as scaffolding: building skills progressively, in developmentally appropriate stages. It’s how children learn best, and it’s how we approach literacy almost without thinking – but when it comes to physical literacy, the ability to move with competence and confidence, we often skip the scaffolding entirely.

Why Physical Literacy Matters More Than Ever

This isn’t just about sports performance. Physical literacy is foundational to lifelong health and well-being, and the data makes that clear. Research shows that children with higher physical literacy scores also demonstrate better cardiovascular fitness, healthier body composition and even improved quality of life. In fact, physical literacy has been significantly linked to key health indicators like aerobic fitness and blood pressure, reinforcing that movement skills aren’t just “nice to have.” They directly impact a child’s health.

There’s also a strong connection between physical literacy and participation. One large study found that children with higher physical literacy were consistently more active over time, while those with lower skill levels were far less likely to engage in physical activity.

Here’s the bigger concern: many kids aren’t moving enough to begin with. Globally, a significant portion of children fail to meet recommended daily activity levels, meaning they’re missing out on critical physical and developmental benefits. That gap matters, because children who don’t feel confident moving are far more likely to disengage early. When movement feels hard, confusing or embarrassing, kids don’t push through it. They opt out.

It’s Not Just Physical. It’s Brain Development, Too

Physical literacy doesn’t just shape bodies. It shapes brains. Active children tend to show better cognitive skills, stronger academic performance and improved focus. Studies have even found links between physical activity and executive function skills like memory, attention and decision-making, which are essential for success in school and life. In other words, movement isn’t a break from learning. For young children, it is learning.

Learning to Move, Step by Step

Now, imagine if we treated the development of physical literacy the same way we treat learning to read. We would start early, long before organized sports enter the picture. Movement would begin with simple, playful activities designed for young bodies and developing minds. Think running, jumping, balancing, throwing – not “playing the game,” but learning the building blocks that make playing possible.

This approach works. Research on physical literacy programs shows meaningful improvements across multiple areas, including physical competence, confidence and overall activity levels when kids are taught skills progressively. Parents would be part of the process, just like reading together at bedtime. This shared experience builds trust, confidence and a positive association with movement. As children grow, the complexity would increase:

• More coordination
• More structured activities
• Gradual introduction to rules and gameplay

By the time they step into organized sports, they’re not overwhelmed. They’re ready.

It’s Not Just Physical. It’s Social, Too

There’s another important layer that often gets overlooked: social development. Learning to move isn’t just about muscles and coordination. It’s also about:

• Taking turns
• Listening and following instructions
• Managing emotions like frustration or excitement
• Building confidence through small wins

When children experience early success in a supportive environment, they’re more likely to stick with it, and that matters, because confidence is one of the strongest predictors of whether kids stay active long-term.

A Different Way Forward

Reframing how we think about physical literacy can have a profound impact on how our children experience movement for life. Instead of asking, “What sport should my child play?,” we might start with, “What skills does my child need to feel confident moving?” Instead of focusing on performance, we focus on progression. Instead of competition, we prioritize competence and joy, because just like reading, movement is a lifelong skill, and every child deserves the chance to learn it the right way.

The post What If We Taught Kids to Move the Way We Teach Them to Read? appeared first on .

What if the problem with youth sports isn’t when kids start… but how?

Because if you’ve been paying attention to dropout rates, burnout, rising injuries, and the $30B+ youth sports machine, you already know something is off. According to the stats:

• 70% of kids quit sports by age 13. (AAP)
• Early specialization is linked to burnout, injury, and dropout. (PMC)
• And most programs? Built for adults, scaled down for kids.

So when someone says, “You can start your child in sports at two,” your instinct might be to push back.

But that reaction reveals the real issue: We’re picturing the wrong version of “sports.”

The Lie We’ve Been Sold About “Starting Early”

In today’s American youth sports system, “starting early” usually means more structure, competition, pressure, and earlier specialization. That’s exactly what the research warns against.

The American Academy of Pediatrics is clear: young children shouldn’t be in organized, competitive sports. They should be learning through play, exploration, and fundamental movement skills (Pediatrics Publications). And yet we keep pushing 4-year-olds into leagues and rankings. No wonder kids burn out before high school!

The Twist: Starting Earlier Might Actually Fix This

Not earlier competition. Not earlier pressure. Earlier play.

When done right, early childhood movement:

• Builds physical literacy (running, throwing, balance) that underpins all sports. (PMC)
• Increases the likelihood kids stay active for life by 40%. (Project Play)
• Decreases the risk of diseases, like osteoporosis, by 40%. (PMC)
• Supports confidence, social skills, and emotional regulation. (Dr. Jean Clinton)
• And creates positive associations with movement before comparison and pressure show up.

In fact, kids don’t quit sports because they started too early. They quit because they stopped being fun. (AAP)

What “Sports” Should Actually Look Like for Young Children

We need to take the “traditional” meaning of sports and re-write the cultural narrative. This time, no drills, no teams, and no competition.

For children under six, “sports” should look like:

• Sports instruction through storytelling and non-competitive games
• Rolling, kicking, balancing, chasing
• Exploration without pressure
• Parent-and-child interaction (for children ≤3)

This is brain development in motion.

Early childhood is when neural pathways for movement, confidence, and social behavior are built. As research consistently shows, sport instruction works best when it matches a child’s developmental readiness, not an arbitrary age or competitive structure. (PMC)

The Real Problem: We Skip the Foundation

Here’s what most youth sports systems get backwards:

We skip straight to games…
Before kids know how to move.

We emphasize performance…
Before kids build confidence.

We organize teams…
Before kids learn how to share, take turns, and cooperate.

Then we wonder why kids feel overwhelmed, parents are frustrated, and everyone burns out.

What the Best Programs Do Differently

Programs like Sportball have quietly been doing something radical for 30+ years:

We’ve designed sports around the child, not the sport:

• Multi-sport exposure (not early specialization)
• Age-appropriate skill progressions
• Purposeful coaches trained in child development
• A focus on fun first, skills second, competition much later

This aligns with what both research and common sense tell us. Kids who build a broad base of movement and confidence early on are more likely to stay in sports and succeed later in life (EJ Sport).

A Better Way Forward for Youth Sports

As parents, coaches and youth sports leaders we need to stop asking: “How early is too early?” and start asking: “Is this program developmentally appropriate?” A 2-year-old can absolutely get started in sports, and a 7-year-old can absolutely be pushed too far.

If we want fewer kids quitting, less burnout and injury, and more confident and capable humans, then we need to rebuild the foundation, not with earlier competition, but with better beginnings.

Programs like Sportball are quietly helping reshape youth sports into what it was supposed to be all along: Fun. Inclusive. Development-first!

At the end of the day, the true power of sport isn’t about producing a small number of elite pro athletes we idolize from the sidelines, but about developing a large number of confident and capable pro humans who love to play.

– Jason D’Rocha for Youth Inc.
Link to article: https://www.youth.inc/learn/start-sooner-play-better-rethinking-how-kids-get-their-start-in-sports

The post Start Sooner, Play Better: Rethinking How Kids Get Their Start in Sports appeared first on .

Jason D’Rocha, the company’s vice president and growth coach, has been involved for more than 20 of those. So long, he said, that he’s confident when talking about the brand’s next stage for growth in the United States.

“There aren’t a lot of programs and organizations out there doing what we do and the way that we do it,” D’Rocha said, “so we do see this as being a really big opportunity.”

Sportball offers sports education for children ages 16 months to 12 years old through teaching the eight “major ball sports” in North America: basketball, soccer, hockey, football, baseball, tennis, golf and volleyball. The eight-week program teaches one sport each week and develops children’s skills through physical activity, refining gross motor development and social skills.

The youth activity segment is on the rise as Sportball expands among the likes of larger, private equity-backed players like KidStrong, which recently announced an investment from Princeton Equity Group, and Roark Capital-backed Youth Enrichment Brands’ i9 Sports. Single-sport concepts like Shoot 360 and Soccer Stars are also making the rounds nationwide.

Sportball has eight units in the U.S. across Arizona, California, Massachusetts, New York and Texas. That’s in addition to 22 units in Canada, one in Singapore and one set to open in New Delhi this June.

D’Rocha sees opportunity for aggressive growth with plenty of white space in the States. The brand’s next openings are adjacent to existing locations to take advantage of brand awareness without cannibalizing those markets.

As a result, Texas appears to be a beacon for upcoming Sportball openings. Franchisee Mica Villalon understands this better than anyone as he and his wife, Alyssa, prepare to open their second Sportball unit in eastern San Antonio.

Mica Villalon first connected with Sportball in 2005 as a full-time coach at its Austin, Texas, location—the brand’s first in the U.S.

The couple became franchisees in 2012 when they took ownership of the location and have operated in the Austin area ever since. They attribute success to taking a hands-on approach to franchising, being involved with day-to-day operations as well as finding and hiring coaches—made easier by Mica Villalon’s personal experience in the role.

“We know all the difficulties and the challenges of being a coach,” said Villalon, who recently expanded staffing opportunities by offering full-time, salaried coaching roles at his location. “There’s a lot of adjustments we’ve made over the years to the way we operate and creating the best experience for coaches. If we can take care of them, it lessens our turnover, kids are happier and [we have] better programs.”

The Villalons’ relationship with Sportball has only gotten stronger in recent years; Mica Villalon credited the brand’s new ownership with lighting a fire underneath them and other franchisees. Private equity firm GoodCapital acquired the brand in 2023, and the firm’s CEO, Quinten Griffiths, stepped in as Sportball’s chief executive.)

D’Rocha said the ownership shift resulted in a systemwide rebrand, including a rebuilt leadership team, revitalized website, and updated training and learning management systems. The company also built out its own registration platform as part of larger technology investments.

Competitors often “depend on third-party software to do registration, online payments and scheduling,” D’Rocha said. “In those situations, you have to almost adapt the business so it can suit the software.”

Sportball’s proprietary software, he continued, allows the brand to “have all of the KPIs we want, collect online registration, track the business, measure and have full transparency in terms of what this business looks like from a revenue standpoint and expense standpoint.”

These investments are driving the brand’s U.S. push, as Sportball nears its goal of reaching 100,000 children by 2028. (D’Rocha estimated the brand currently reaches about 70,000.)

As for the Villalons, San Antonio operations are launching as early as this summer, with the couple hoping to “rinse and repeat” their success at location No. 2.

“I feel very blessed every day,” Mica Villalon said. “I’m very thankful about the opportunity to do what I love: to make a difference with kids and have so much freedom in my life. Sportball is the reason why, so it’s been a great journey.”

-Alyssa Huglen, Franchise Times.
Link to article: https://www.franchisetimes.com/franchise_news/sportball-renews-u-s-franchise-push-to-capitalize-on-youth-sports-demand/article_21979800-3a08-4788-97cd-d13d277fcbf4.html

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I grew up loving sports, playing basketball and looking up to my favorite players. The thought of building a career around playing sports felt like a dream, but after studying psychology and sports methodology, I was able to turn my skill set and expertise into a career that helps build the next generation of kids who love to play. I’ve spent the last 20 years of my life as part of the Sportball family, first as a coach of their youth sports programs and now as Vice President and Growth Coach, and I’ve been able to help shape the curriculum into what it is today.

Can you share a story with us about what brought you to your particular career path?

My career path really came together at the intersection of two lifelong passions: sports and working with kids. Growing up, I always wanted to play sports professionally, but after coaching from a young age and studying to become a child psychologist, I realized what I truly loved was helping children grow. I worked with a family whose child had additional needs, and that experience got me deeply interested in cognitive behavioral therapy and supporting children with exceptionalities. When I discovered Sportball, it felt like the perfect combination of my areas of excellence: sports and child development, with a focus on positivity. I was hired initially as a coach, and knowing my background in psychology, the founders asked me to design a program for children with special needs. My experience quickly evolved into a career where I could shape programs, mentor young coaches and help thousands of children build confidence and resilience through sports.

Can you share with our readers a bit about why you are an authority on raising resilient kids? In your opinion, what is your unique contribution to this field?

My career has been all about helping kids develop a love of physical activity, while developing vital life skills at the same time. I spent four years as a Sportball coach then led our training and adapted programs, where I helped integrate child development theory with sport-specific skill progression. Our focus has never been on training the next generation of pro athletes. It’s about helping kids of all skill levels find the fun in physical activity and play, while building confidence, resilience and social skills that will carry them through adulthood.

Do you have a favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life or your work?

One quote that has always stayed with me is: “Children are the living messages we send to a time we will not see.” When I came across it midway through my career, it reminded me that it doesn’t matter if a kid grows up to be a great athlete, if they’re not a good human being. Every interaction with kids matters, and whether you’re a parent, teacher or coach, you’re constantly a role model. This quote helps me be a better dad, coach and trainer of young professionals. A moment that really brought it to life was a child in an adaptive program who struggled with a skill and wanted to quit. He had oppositional defiant disorder and didn’t connect well with coaches and teachers. Instead of pushing him to perform, I focused on building trust and connection with kindness. It took several weeks, but eventually, he not only wanted to come to Sportball, but he began supporting other kids who were struggling. That moment reminded me that when we invest in a child’s character and confidence, the ripple effects can be far greater than we ever expect.

Ok, thank you for all that. Now let’s move to the main focus of our interview. How can parents handle situations when a child faces failure or disappointment? What strategies can parents use to help a child bounce back?

The first step is normalizing failure as part of learning. Too often we rush to fix the problem or shield them from disappointment, but those moments are actually where growth happens. With my own daughters, I’ve learned to validate their emotions first and make sure they feel heard — not just give solutions. When they come to me with a problem, I’ll even ask if they want me to help fix it or just be there to listen to them. From there, parents can ask simple, reflexive questions, like “What did you learn?” or “What would you try next time?” It’s also important to celebrate the effort vs. the outcome. Focus more on the character development than the trophy. Keep the moment small and make sure your child sees that you’re composed and can be that rock for them to learn from.

What role does parental modeling of resilience play in the development of emotional strength in children? Can you share an example of a resilient parenting moment that you experienced directly or that you have come across in the course of your work?

I often say that kids either borrow your chaos or borrow your calm. It’s hard to talk someone into being resilient, but when parents model it, or kids see their siblings and friends make it through a challenge and find the courage to move forward, then they’ll learn and internalize it more. I see this often in parent-and-child sport classes. When a young child becomes frustrated with a new skill, a calm parent who kneels down to their level, makes eye contact and says, “Let’s try this together,” can completely change the moment. The child often mirrors that calm energy and becomes motivated to try again. As children age and can better express their feelings with words, you just have to make sure you meet them where they’re at and that your behavior corresponds with their development level.

What approaches do you recommend to foster a growth mindset in children, encouraging them to see challenge as opportunities to learn?

When kids are given an opportunity to succeed, they are more willing to put in the effort to learn and grow, so they can keep succeeding. That’s how we like to structure our multi-sport sessions, especially with the younger kids. We kick off with something easy and fun, like throwing around a bunch of colored balls and having the kids pick them up and toss them back in a bucket. It seems simple and maybe a little silly, but it’s deeper than that. It’s something that all of them can do, so everyone starts off with a high five and a feeling of accomplishment. Then, when we move onto a more difficult skill lesson, they’re riding on that confidence and know that the coach with the high fives has their back to support them through whatever they try next. While kids tend to only see the finish line as success, we like to celebrate wins in between start and finish with things as small as keeping both hands on the hockey stick. You can scaffold success and build in moments of victory before the finish line to show kids that there are multiple opportunities to be successful along the journey. It also helps to remove unnecessary barriers to their success. For example, we don’t start young kids with regulation-sized basketballs and net heights. We start with smaller balls and hula hoops, so they can be successful at a skill level that’s right for their size and be motivated to build up from there. Growth also begins with curiosity, so encourage that. Always give them a chance to try new ways to figure something out. It can be as simple as saying, “Let’s see what happens if we try this.” Giving something a try without knowing what the outcome will be helps build curiosity to stimulate that growth mindset.

How can parents balance providing support with allowing their children to experience and overcome difficulties on their own?

The idea is to support them enough to keep them safe, but not so much that you remove the challenge all together. Failure is a part of success, so rather than giving answers, parents can ask guiding questions that help children think through solutions themselves. This leads kids to ask the questions they need to be successful and helps them learn that they are capable of solving problems and navigating challenges.

What self-care practices would you recommend for parents to maintain their own resilience while going through the everyday challenges of raising children?

Parenting is demanding, and one of the best things parents can do for their children is take care of themselves. Simple self-care rituals like going for a walk, practicing mindfulness, exercising, deep breathing or even enjoying a quiet coffee can help recharge your emotional reserves. Give yourself permission to do something for yourself. Seeing that will model for your children how to self-regulate. Plus, if you want your child to be active, go out and be active yourself, whether that’s hitting the gym or playing sports with other adults. It’s also important to connect with other parents. Sharing experiences reminds us that we’re not alone in this journey. Perhaps most importantly, parents should extend the same compassion to themselves that they give their children. There is no such thing as a perfect parent. It’s in our right to pursue perfection, but attaining it is not our business. We try our best and learn along the way.

Ok. Here is the main question of our discussion. Can you please share “5 Strategies To Raise Children With Resilience and Emotional Strength”? If you can, kindly share a story or example for each.

1. Celebrate effort over outcome

At Sportball, we often have a child look up at us with that classic “I can’t do it” face. My response is always the same. I smile and say, “I love how hard you’re trying. That’s exactly what Kobe [or insert their favorite athlete] would do.” Their whole expression changes. They take a breath, give it another go, and even if the skill doesn’t click right away, they keep trying because they know the effort is what truly matters.

2. Create safe spaces for failure

In a multi-sport class, we were practicing overhand throws. One of my nine-year-olds missed the target completely and shouted, “I’m terrible at this.” Before the frustration could take over, I tossed my own ball and missed by a mile on purpose. The kids burst out laughing, and I shrugged and said, “Looks like I need practice too.” He tried again but this time smiling, and the rest of the group followed. Suddenly, missing wasn’t embarrassing; it was just part of the game.

3. Build confidence through small wins

Because children develop at their own pace, it’s important to recognize what “winning” looks like for each of them. In our Parent and Child classes and programs for 3–5-year-olds, sometimes “winning” is joining the group for the first time. Sometimes it’s holding the bat correctly or remembering a skill from last week. When we celebrate those small steps, kids start to see themselves as capable, and that confidence fuels everything that comes next.

4. Model calm, regulated behavior

When I’m giving instructions, and the group’s attention starts to drift, I use a class management strategy called the power of silence. Instead of raising my voice or giving a consequence, I simply pause mid-sentence and wait. The silence gets loud in the best way. One by one, the kids notice, settle and self-regulate. When everyone is with me again, I thank them and continue. It teaches them that calm is contagious, and that they can find it themselves.

5. Encourage problem solving and independence

In basketball classes, older kids often ask me to fix their form. After offering a few pointers, I’ll say, “Let’s try something. What do you think feels off?” They look down, adjust their stance, try again, and it’s almost always better. I’ll say, “See? You’re coaching yourself.” For the rest of class, they experiment, make adjustments and even help their peers. Their confidence grows because they realize they can self-correct and figure things out on their own.

How can mindfulness and emotional regulation techniques be incorporated into daily routines to support children’s emotional resilience?

I’ve actually taken some of the things from our adaptive programming at Sportball and integrated it into my home life. We do short breathing exercises before school or bedtime, and I like to do a lot of positive affirmations with my daughters before dropping them off at school. I’ll have them say “I am kind. I am strong. I am independent,” and I always say to them, “Be kind and make good choices.” The goal is for these repetitions and reminders to be stuck in their heads like a Bruno Mars song, so they always feel that they are their best, most confident selves. We also practice naming their emotions to help them better identify and communicate how they’re feeling, and sometimes we just take a pause. It’s OK to not always have the answer and to take a beat to self-regulate. Also, just model mindfulness yourself, so kids can see it in action. Movement is another powerful tool for releasing stress, anxiety and pent-up energy, especially with school-aged kids who sit in desks most of the day. Activities like sports, gymnastics and dance are great for that.

Are there any specific tools or resources (books, apps, courses) you recommend for individuals looking to improve in this area?

For kids, my obvious answer would be getting them into multi-sport youth programs that lead with fun over competition. Aside from the physical benefits, it’s an impactful way to teach kids valuable interpersonal skills, like following directions, taking turns and teamwork. Many parents also benefit from it too. They learn tools and strategies to help their children succeed and grow in a nurturing way. Any activity or class with parents and children can help build positive relationships with your kids. For parents, local parent groups on social media or through schools, hospitals or local organizations can be really beneficial communities of folks who have kids the same age and can share supportive resources. Sharing experiences and strategies helps parents see that they’re not alone. I recommend meeting up in person with other parents. Join an adult sports league, where you can enjoy the games and talk shop about parenting with others going through it. Hidden Opponent is a mental health organization that focuses on athletes, which is something I’m passionate about, and Sportball is very aligned with. It’s for athletes older than the ones we serve, but they provide really great resources for student athletes and their parents. It gives me hope to see other organizations prioritizing the emotional wellbeing of young athletes as they age and become the adults they’re meant to be.

Wonderful. We are nearly done. Is there a person in the world, or in the US, with whom you would like to have a private breakfast or lunch, and why? He or she might just see this, especially if we tag them. 🙂

The chance to connect with Dr. Becky Kennedy would be pretty cool, to talk about resilience, emotional regulation and how it helps transform kids. I think we’d have a lot to talk about on how to coach parents and coaches on how to interact with kids in a positive way. From the sports world, I’m a big basketball fan, so I have to say Steve Nash, because he’s a huge supporter of youth sports, and Steve Kerr because of his ability to coach. He won championships in his playing days, but he’s also won four for the Golden State Warriors. He gets the best out of his players who might not be the tallest or fastest, and it’s inspiring to watch.

How can our readers further follow your work online?

They can find me on LinkedIn and learn more at Sportball.com.

This was very meaningful, thank you so much. We wish you only continued success on your great work!

– Authority Mag Editorial Staff, Medium. Link to article: https://medium.com/authority-magazine/raising-resilient-kids-jason-drocha-of-sportball-on-strategies-for-nurturing-emotional-strength-ec33f6c709fb

The post Raising Resilient Kids: Jason D’Rocha Of Sportball On Strategies for Nurturing Emotional Strength in Children appeared first on .

The Sportball Summit is setting sail from Miami, FL, to the Bahamas October 23rd-27th, 2026. Franchisees and corporate teams will be boarding the Norwegian Cruise Line and enjoying 4 nights onboard the vessel, stopping to take in ocean sites and enjoy the beauty of the Caribbean. The Sportball Summit will be an event where Sportball franchisees and marketing, operations, and leadership teams can build real connections in an environment that makes those relationships last.

Relationships building: the Sportball way

Think about your closest friends in the business world. You probably didn’t form those relationships through forced networking sessions or quick introductions on a trade show floor. You built trust over time — maybe through a shared challenge, a long conversation over dinner, or an experience that brought you closer together. That’s why the Sportball Summit focuses on shared experiences. Attendees and their families will swim, sport, chat, and sit together in the evenings over dinner. These moments create trust, camaraderie, and long-term friendships. That’s what matters in business and life.

It’s not uncommon for many of us to spend our lives in front of screens, moving from one meeting to the next. Franchisees are no exception.

Studies show a staggering 60% of entrepreneurs and business owners grapple with loneliness or isolation. The culprits? The relentless pressure of daily decision-making and the absence of a true peer network. Humans were NOT built for isolation. We’re wired for connection, understanding, and shared experiences.

But when you step outside and into community — into fresh air, open spaces, and the beauty of people on a similar path — your mind works differently.

In line with Sportball’s mission to inspire a love of movement for life, the Sportball Summit will be centered around getting active and exploring to create lasting bonds and inspiration about Sportball’s upcoming year ahead.

What’s in store at the Sportball Summit?

From a highly anticipated awards ceremony to a friendly game of team building beach volleyball, the Sportball Summit will be packed with moments franchisees won’t want to miss. Make new connections over dinner, a competitive game of 21, or exploring on a group excursion.

Take the helm – join the Sportball team (and the Summit!)

Franchisees who sign a territory agreement before Aug 31st, 2026, will be eligible to join the Sportball Summit this fall. You’ll be taking in the sunshine with 30+ other franchisees, and will have the chance to learn the ropes IRL from several of our corporate team members (including our CEO, VP, Director of Marketing, and Franchise Growth Coach).

Questions about the Sportball Summit?

Have questions about the Sportball Summit, or curious about bringing a Sportball franchise to your area? Get in touch!

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